Contact Enrichment on Create

What it does

When a contact lands in HubSpot, it fills in who they are — role, seniority, company, and relevant background — so the rep knows the lead before replying. Displays the result; never writes silently.

When to use

• Triggered on contact-create, or on request: "enrich this contact", "who just came in".

Inputs

A contact email or record ID.

Workflow

1. Read what's there. Pull the existing contact + associated company from HubSpot.
2. Enrich the person. Resolve title, seniority, and likely role via Breeze/web; find a LinkedIn/professional profile and a recent activity signal if available.
3. Enrich the company. Size, industry, region, and one recent news item.
4. Assess fit. A quick ICP read (fit / partial / unclear) with the reason.
5. Return a display card. Present enriched fields plus a "Save to HubSpot" suggestion the user can confirm — do not write automatically.

Output

## [Name] — enrichment**Role:** [title, seniority]  ·  **Fit:** [fit/partial/unclear — reason]**Company:** [name · industry · size · region]**Signal:** [recent activity or company news]**Profile:** [link if found]
_Suggested HubSpot updates (confirm to apply):_ [field: value, …]

Notes

• Read-first: enrichment is shown for review; writing back is an explicit, confirmed step.
• If a field can't be verified, leave it blank and mark it — never guess seniority or title.