Follow Up Email Sequence Writer

A

Drafts a personalized multi-touch follow-up email sequence for a contact or deal, grounded in the prior HubSpot engagements so each touch builds on the last. Use when the user asks to "write a follow-up sequence", "draft follow-up emails for this deal", "nurture this contact", or "what should I send next". "Write a follow-up sequence for [contact/deal]", "draft my next 3 emails", "what do I send next".

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The actual skill

SKILL.md

Follow-Up Email Sequence Writer

What it does

Generates a ready-to-paste 3-5 touch follow-up sequence tailored to where the relationship actually stands — not generic templates.

When to use

  • "Write a follow-up sequence for [contact/deal]", "draft my next 3 emails", "what do I send next".

Inputs (one is enough)

A contact email or a deal/company name. Optionally: the goal (book a meeting, revive, close), tone, and number of touches.

Workflow

  1. Pull context. Look up the contact + company and read recent engagements: last message, what was discussed, any objection or open question, deal stage.
  2. Set the arc. Choose a cadence and a job for each touch (e.g., value-add → social proof → soft ask → breakup). Default to 4 touches over ~2 weeks.
  3. Write each email. Short, specific, one ask. Reference the real last interaction in touch 1. Vary the angle across touches; avoid repeating the same CTA verbatim.
  4. Add subject lines (1-2 options each) and suggested send-day spacing.
  5. Output the sequence, paste-ready.

Output

### Touch 1 — Day 0 — [purpose]**Subject:** [option A] / [option B][body]
### Touch 2 — Day 4 — [purpose]

Notes

  • If there's no prior engagement, write a first-touch sequence and say it's cold.
  • Keep each email under ~120 words — these get read on phones.
  • Drafts only; the user sends from their tool of choice.

Frequently asked questions

Stalled Deal RevivalFinds open HubSpot deals that have gone idle, diagnoses the likely stall reason from engagement history, and drafts a tailored next move to revive each one. Use when the user asks to "revive stalled deals", "which deals went quiet", "what's gone cold", "re-engage my dead deals".
Works with
gtmsales5
Account BriefBuilds a one-screen account briefing for a company by combining HubSpot firmographics, deal and engagement history, key contacts, and recent web research into a recommended angle. Use when the user asks for an "account brief", "brief me on this company", "what's the story on Acme", or prep for a QBR or ABM outreach.
Works with
gtmsales1
Meeting Follow Up CoachTurns a call or meeting transcript into a summary, action items, suggested CRM updates, and a ready-to-send follow-up email. Use when the user shares a transcript or notes, or asks to "summarize this call", "write my follow-up", "what are the next steps from this meeting", "log this call".
Works with
gtmsales
Deal Stage NudgesFinds HubSpot deals that have sat too long in their current stage and generates a specific nudge with a recommended next action for each. Use when the user asks "which deals are stuck", "what's aging in pipeline", "nudge me on stalled stages", or runs a recurring deal-hygiene check.
Works with
gtmsales
Cold Email WriterWrites a concise, personalized cold outreach email with subject-line options from a prospect and an offer, using light research for a relevant opener. Use when the user asks to "write a cold email", "draft outreach to this prospect", "cold email for [company]", "first-touch email".
Works with
gtmsales
Discovery Call PrepPrepares for a discovery call with research and a tailored question set, then after the call summarizes it and proposes the deal update. Use when the user asks to "prep for my discovery call", "give me discovery questions for [company]", or afterward "summarize my discovery call and update the deal".
Works with
gtmsales