Win/Loss Recap Writer
What it does
When a deal closes, it produces a short, honest recap — what happened, why, and the one or two lessons worth carrying forward — so wins get repeated and losses get learned from.
When to use
- Triggered on close (won or lost), or on request: "write the win/loss recap for [deal]".
Inputs
A closed deal (won or lost). Optional: the rep's quick take.
Workflow
- Pull the deal history: stage path with timing, deal size, competitors if noted, and the recorded close reason.
- Reconstruct the arc from engagements: the turning points, what moved it, where it stalled.
- Name the driver: the primary reason it was won or lost, with supporting evidence (not a guess dressed as fact).
- Extract 1-2 lessons that generalize to similar deals.
- Output the recap, short enough to actually be read.
Output
Notes
- If the close reason field is empty, infer from engagements and label it an inference.
- Read-only; great fed into a weekly win/loss trend review.