Lead Triage (Form-Fill)
What it does
Takes a fresh inbound lead and does the first-five-minutes work: enrich, score, route, and draft the first reply — so good leads get worked fast and weak ones don't eat time.
When to use
- Triggered on form submission, or on request: "triage this lead", "should we work this inbound".
Inputs
A contact email or the form submission. Optionally the ICP definition and routing rules.
Workflow
- Enrich the contact + company (role, seniority, size, industry, region) via Breeze/web.
- Score against ICP. 0-100 with the top 2-3 reasons. State the ICP assumptions used.
- Recommend a route. Owner/team by territory, segment, or round-robin rules; or "nurture, not sales-ready" with why.
- Draft first-touch. A short, specific reply referencing what they asked for on the form.
- Output the triage card with the score, route, and draft — for the user to confirm before anything is written or sent.
Output
Notes
- Messy-input aware: missing form fields are handled by enrichment; if fit is unclear, route to nurture rather than forcing a score.
- Read-first: routing and writes are proposed, not auto-applied.